BRIEF. Parkeray wanted a film to attract the next wave of project managers, targeting graduates with something fresh and fun that nodded to music video style.
APPROACH.We filmed entirely with real team members in central London to keep it authentic and relatable. To bring extra energy, we used a custom head-mounted POV camera rig that put viewers right in the action and gave the promo its distinctive drive.
OUTCOME.The result was a lively, modern recruitment film that stood out from the usual corporate promos, helping Parkeray connect with graduates in a bold and memorable way.