BRIEF.The Timberyard development needed a film that showed more than just buildings. The aim was to capture the lifestyle of the area as much as the architecture, giving people a feel for what it would be like to live there.
APPROACH. I combined docu-style footage of Deptford’s streets and community with green screen and CGI to bring the unbuilt spaces to life. The mix gave the film a grounded, human energy while still showing off the scale and ambition of the development. Rather than a polished sales piece, it played more like a short documentary with cinematic touches.
OUTCOME.The result was an engaging film that put lifestyle at the centre, helping prospective buyers imagine themselves not just in the apartments but in the neighbourhood around them.