PARKERAY LITE ADVERT. WRITER / DIRECTOR

CLIENT. WILD STAG STUDIO

BRIEF. The challenge was to make an advert for a London office fit-out company that would cut through a crowded market. The solution: lean into humour and nostalgia, using a spoof format to surprise and entertain potential clients.

APPROACH. We created a parody of a 1980s drinks commercial, blending retro visuals with tongue-in-cheek storytelling.

The film tapped into the hammed up spirit of 80’s advertising, with super talented actors leaning into the absurdity.

In doing so, it showed the company as confident enough to laugh at itself and stand apart with a sense of fun that’s rare in their industry. The result was as watchable as it was strategic, designed to stick in the minds of viewers and be shared.

OUTCOME. The campaign went beyond the screen, with a direct mailout of branded drink cans that tied the whole concept together. The result was a hugely successful launch, achieving a 700% return on investment and proving the creative approach delivered impact on both artistic and commercial fronts.

Interested in working together? Get in touch.