PARKERAY LITE ADVERT. WRITER / DIRECTOR
CLIENT. WILD STAG STUDIO
BRIEF. The challenge was to create an advert for a London office fit-out company that would cut through a crowded and often conservative market. The solution was to lean into humour and nostalgia, using a spoof format to surprise audiences, shift perceptions and make the brand more memorable.
APPROACH. The project began with audience research, using platform specific analytics and insights to understand how different groups engaged with content and what would resonate with them. This informed a creative direction that felt both distinctive and targeted.
We developed the idea of a parody 1980s drinks commercial, blending retro visuals with tongue in cheek storytelling.
The film drew on the heightened tone and familiarity of the era, using performance and pacing to create something entertaining, accessible and highly shareable.
WATCH THE ADVERT
Working closely with actors, I shaped performances that embraced the humour while still grounding the message. The aim was not just to entertain, but to communicate something clear about the company’s identity; positioning them as confident, self aware and willing to do things differently in a risk averse sector.
OUTCOME. The campaign extended beyond the film itself, with a direct mailout of branded drink cans that reinforced the concept and created a cohesive audience experience across channels. The result was a highly effective launch, achieving a 700% ROI and demonstrating how a clear idea, rooted in audience understanding, can deliver both creative impact and measurable results.
This same approach translates directly to purpose led campaigns, where clarity of message, emotional connection and audience insight are key to driving engagement.
